Connect Instagram

With Instagram connected, Scale publishes and schedules your posts without you having to copy and paste on your phone, and shows your reach, profile visits and followers. Helena also starts building your month around what has already worked with the people who follow you.

Nothing goes live unless you say so, and you can disconnect whenever you want.

Caution

The connection depends on your plan. Publishing to Instagram is part of the paid plans. On the sample plan, the Instagram section doesn’t show up in your profile.

What you need

• an Instagram professional account (business or creator). Personal accounts don’t unlock metrics or publishing;
• your Instagram password, to authorize on Meta’s screen.

Connect

1. Click the circle with your photo → My profile and scroll down to Instagram.
2. Click Sign in with Instagram (or Connect Instagram).
3. On Meta’s screen, sign in to your account and authorize Scale.
4. You come back to Scale with the message Instagram connected!.

The Instagram card, at the end of your profile

If you cancel on Meta’s screen, nothing changes: “Connection canceled — nothing was changed.”

From the top bar

When something is missing in the connection, a pill shows up in the top bar, on any screen:

The pill says	What to do
Connect your Instagram → Connect	You haven’t connected yet
Your Instagram disconnected → Reconnect	Access expired or was revoked. Reconnect to publish and measure again
Your Instagram still needs to be linked to your Page → Fix it	When connecting through Facebook, none of your Pages has an Instagram linked. Link it in the Instagram app (Settings → Accounts Center) and reconnect
Choose which Instagram to use → Choose	You have more than one account; choose which one Scale uses

More than one account

If the authorization brought in more than one account, the card lists all of them. The account in use has the in use badge; on the others, Use this one switches to it.

Metrics

The card shows the last 30 days: reach, profile visits, contact taps, new followers, followers and the reach per day chart. The same metrics appear in Metrics.

Note

Instagram only provides metrics from 100 followers. Before that, the card lets you know, and the numbers show up as soon as your account gets there.

Publish and schedule

With your account connected, open an artwork in Artwork and use Publish to Instagram:

• Publish now — goes out right away, with the piece’s caption;
• Pick a day and time → Schedule — goes out on its own at the time you set.

Publishing doesn’t use credits. If the piece has no caption, the post goes out with just the artwork — write one in the Caption tab first.

Caution

Instagram limits how many posts an account can publish in 24 hours. Near the limit, the screen tells you how many you have left; at the limit, schedule for the next day — whatever is in the queue goes out on its own.

Your posts

In your profile, below the Instagram card, Your posts shows what’s still going out and what already happened — including what you asked Theo for in the chat. A scheduled post can be canceled; one that failed can be sent again.

Disconnect

On the Instagram card, click Disconnect. Posts already published stay on your profile.